What is the “lifetime value” of a customer?

What is the “lifetime value” of a customer and is it important for my whole organization to understand this concept?

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Ken Blanchard and Barbara
National SHRM Conference
Hall of Fame Acceptance
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“Barbara Glanz provided valuable insight into how each of us could harness the power of change to yield beautiful results. Her stories and advice were especially meaningful, and we all left feeling inspired.”

Kevin Atticks, DCD
Chair, Maryland Tourism Coalition

A life that touches the hearts of others goes on forever. - Geroge Bernard Shaw -

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