The new business edition of “The Simple Truths of Service” is now part of the Ignite Reads program, a new series of 1-hour reads written by world-renowned experts. “The Simple Truths of Service” will be the November featured book for McGraw-Hill’s brand new Simple Truths Elite Club.
This new version of the best selling book about how one person, Johnny the Bagger®, changed the entire culture of a store by adding his personal signature to his work, adds current business pictures to the original text. Millions of people have been inspired by Johnny’s story to realize how one person CAN make a difference! When Colleen Barrett retired as CEO of Southwest Airlines, she purchased 33,000 copies of this story s to give to every SWA employee and hundreds of companies have done the same.
