Weekly Question and Answer

August 04th, 2008 | Category: General

Weekly Question and Answer

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What is the "lifetime value" of a customer and is it important for my whole organization to understand this concept?

To find out more about the importance of customer loyalty, read “CARE Packages for Your Customers” by Barbara Glanz, available at www.barbaraglanz.com/products/books.php3.

“Barbara’s motto of ‘spreading contagious enthusiasm’ exemplifies her way of living and her impact on others. No one leaves Barbara’s speaking engagements without having the spirits of caring and appreciation re-ignited in their hearts and souls. Whether sharing her signature story of Johnny the Bagger or her personal life-changing experiences, Barbara draws her listeners into closer community. She then equips them with practical tips to create spirit in the workplace and releases them with renewed power to make a difference in their corner of the world.”

Anita Schamber, Ed.D.
Senior Associate | Leadership and Organizational Development Team
World Vision

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Due to the current economic situation, the light at the end of the tunnel will be turned off until further notice. - Peter Block -